The 11th season of Big Brother Naija (BBNaija) premieres today, Sunday, July 26, with millions of viewers expected to tune in for the launch of Africa’s biggest reality television show.

This year’s edition, themed “Everything Is For The Taking,” will run for 10 weeks and feature a new set of housemates competing for a record ₦160 million grand prize, made up of ₦100 million in cash and a brand-new SUV.

The identities of the contestants have been kept under wraps ahead of the premiere, heightening anticipation among fans eager to see who will enter the Big Brother house.

Media personality Ebuka Obi-Uchendu returns as host for another season, with viewers also looking forward to his signature fashion statements during the live launch.

The premiere is scheduled to begin at 7:00 p.m. (WAT).

The launch show will air live on:

Africa Magic Showcase (DStv Channel 151)

Africa Magic Family (DStv Channel 154 and GOtv Channel 7)

Viewers can also stream the programme live via the DStv Stream and GOtv Stream apps on compatible mobile devices, tablets and smart TVs.

After the launch, a 24-hour live broadcast from the Big Brother house will be available on DStv Channel 198 and GOtv Channel 49, giving fans uninterrupted access to the activities in the house throughout the season.